20+ years leading growth, brand and commercial performance across FTSE, PE-backed and scaling firms in financial services, fintech and financial media sectors.
Hi! I'm Andrew
I am a Marketing Director specialising in scaling B2B financial services and fintech businesses through pipeline growth, brand repositioning and team build-out.
I work best in fast‑moving, entrepreneurial environments across complex B2B markets, where marketing accountability sits clearly with me and my team.
I build marketing functions leadership can trust - bringing structure, clarity and commercial discipline where growth targets are ambitious and credibility matters.
Commercial Highlights
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Delivered 5× pipeline growth in 12 months through SEO and outbound demand generation
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Generated £3.25M+ FUM from new portfolio review services across 40 clients in 18 months
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Delivered £20M+ revenue from corporate protection products over two years
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Built a multi-region marketing function from 1 to 12 people across digital, events, brand, analytics and PR
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Managed £100M+ regional marketing budgets (APAC & EMEA) across multi-channel acquisition
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Built ROI-positive demand engines driving 200%+ engagement uplift, 35%+ conversion gains and 3× organic growth
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Led digital-first marketing transformations across 10 international markets
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Delivered positioning and go-to-market strategies in regulated financial environments
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Trusted advisor to CEOs, boards and investors
My experience spans financial services, fintech, financial publishing and global events. I’ve delivered marketing leadership for FTSE 100 and FTSE 250 organisations, PE‑backed scale‑ups and founder‑led businesses; often during periods of change, where positioning lacked clarity or marketing needed sharper focus and accountability.
What you get
Senior strategic thinking with a clear focus on delivery. I shape marketing strategy and positioning, then execute to turn it into measurable results. You get clear judgement, strong instincts and practical execution - particularly in regulated, complex or trust-led environments.
This is hands-on leadership, not theoretical advice. A trusted voice that represents the business with credibility and gets things done.
This includes
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Marketing leadership that builds high-accountability teams
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Board-level communication and improved investor readiness
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Clear strategic judgement and decision-making
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Frameworks, processes and tools that make marketing easier to run and measure
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Performance data and analytics that connect brand activity to commercial outcomes
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B2B growth strategy and campaign execution
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International go-to-market strategy
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Sharpened positioning, messaging and full-funnel optimisation
Now seeking a permanent Marketing Director role.
Andrew Powell
Marketing Director | Financial Services, Fintech & Data-Led Businesses
Email:
Phone:
07704108992
Location:
London, UK
Specialism:
Brand strategy, lead-generation, go-to-market planning and business transformation. Combining strategic leadership with hands-on delivery.
About Me
I operate at the point where marketing, commercial performance and leadership meet.
I work with businesses that need clearer positioning, stronger pipeline performance and more accountable marketing teams - particularly in regulated or complex B2B environments. I’ve led teams across Asia, Australasia, the Middle East, Africa, Europe and the UK. I specialise in building high‑performing marketing functions that deliver measurable ROI and help shift marketing from a cost centre into a trusted commercial engine.
My Expertise
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Growth & Go‑to‑Market Strategy:
Turning business goals into focused, measurable marketing performance. -
Financial Services, Fintech & Financial Media:
Experience scaling across B2B, B2C and DTC audiences in trust‑led environments. -
Brand & Proposition Leadership:
Shaping ideas from early concept through to full commercial launch. -
Digital Performance & Martech:
Hands‑on experience with HubSpot, Salesforce, automation, attribution and ROI frameworks. -
Leadership & Team Development:
Building and developing high‑performing, cross‑functional teams -
Board‑Level Influence:
Working closely with CEOs, CFOs and investors to drive alignment and decisions.
How I Work
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I build marketing functions within clear performance frameworks, linking activity directly to revenue, pipeline and commercial outcomes.
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I am comfortable operating across all budget levels, from early-stage environments to multi-million-pound programmes.
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My role is to bring structure to decision-making, improve visibility on performance and build confidence across the organisation.
What I’m Focused on Now
For my next role, I am focused on a permanent Marketing Director or Head of Marketing position within a business that wants to:
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Identify gaps in marketing structure, performance or strategy
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Build commercially driven roadmaps aligned to revenue
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Strengthen team capability and marketing operations
My role is simple: translate marketing activity into commercial impact, bring discipline to decision‑making and build confidence across the organisation.
If that aligns with your priorities, I am always open to a conversation.
My Experience
20+ Years of providing strategic marketing solutions in-house, fractionally and as a trusted advisor
to large established corporates, scale-ups and SMEs.
Delivering tailored marketing strategy and campaigns for corporates that align to business objectives.
Offering expert short-time advice on marketing initiatives and strategy, overseeing successful project implementations.
Providing marketing support to launch new products and projects from conception to completion.
Core Skills & Expertise
Selected organisations I’ve led marketing for or advised
